WHAT: Five Time Emmy-Award Winning Celebrity Makeup Artist, Author of “Plastic Surgery without the Surgery,” Founder and President of EVE PEARL®.
WHERE: New York, NY
HOW: You wouldn’t know it from the Emmy Awards lining the credenza in her Manhattan studio & boutique, but Eve Pearl doesn’t come from the country’s most impressive beauty school or institute of cosmetology. Rather, Eve’s background is Wall Street, where she spent years working after studying business at Baruch College. So how did Eve’s ability to do beautiful makeup develop? That may actually be genetic. Decades earlier, before her family came to the United States, they immigrated from Soviet Georgia and then Israel. Eve spent days at the heels of her mother who did hair and make-up for the Opera and Ballet at Lincoln Center. It was during that time that Eve realized her true passion for makeup and launched her own career as a celebrity makeup artist. Quickly, Eve established herself as a leading artist in the industry, where she showcased her talents on Broadway, the New York City Opera, American Ballet Theatre, ABC’s “The View,” and most recently, NBC’s “The Today Show”, where she serves as the on-air beauty expert, as well as Meredith Vieira’s personal make-up artist.
As Eve established a reputation for being a celebrity makeup artist, she struck upon an idea. “I felt that when I would do a makeover, a woman felt great that one day. If I could teach them to do their own makeovers, they could feel great every day,” she says. So she wrote a book, “Plastic Surgery without the Surgery”, a comprehensive manual designed to help women replicate her techniques. “However, after the book, women kept asking me where to find the products and items I was talking about.”
With the combination of business savvy and a fine eye, Pearl answered the call by starting her own luxury brand of makeup — EVE PEARL Cosmetics — right in her own two-bedroom apartment. She financed the start-up by selling her stock portfolio and taking out a small business loan for $25,000. Sales primarily took place on her website, EvePearl.com, where helpful make-up tutorials have garnered a following. Today, in addition to being an author and launching her own line of makeup, she has her own Makeup Studio and Boutique in the heart of New York City. She also distributes her makeup line through other boutiques where professionals are trained to do make-up using the EVE PEARL method. The day I visited Eve in her studio, she had just taken possession of inventory worth seven figures.
The key to it all? Eve has found that keeping a close eye on the books — something she learned to do in school — and not quitting her day job have been instrumental to her success. “I’ve always had two jobs,” she laughs. “Sometimes more.” Why? As a single mother and the children of immigrants, she knows that working harder than other people is absolutely essential if you want to break out, particularly in this economy. She also knows that you have to trust yourself enough to go with your instincts. “Everyone has a great idea,” she says. “But you actually have to do the hard work in order to succeed.”
HER ADVICE: “Find something that you love to do and find a way to contribute and give back. That is the winning formula. When you can emotionally affect someone’s life, that is the core to a building a brand,” says Pearl.
“SPF interferes with camera flash and makes you look washed-out in photos,” says Stacey Lyn. (Not to mention, your face and chest will be two different colors.) This rule also applies to mineral makeups (which don’t have great staying power, either). Instead, look for high-def foundations and powders. “High-def products are meant for photography and don’t contain SPF,” says Carissa. “They’re also lightweight, but contain skin-flattering pigments, so they pack a powerful punch when it comes to covering up imperfections without being noticeable in photos.” And if you’re having an outdoor wedding and need to wear SPF? “Apply a moisturizer with SPF 15 an hour before putting onmakeup,” says makeup artist Cicelee Padilla.
Try: Eve Pearl High Definition Dual Foundation, $54
Fox News Magazine | No Sweat: 5 Beauty Must-Haves for a Gorgeous Summer Look
The warm summer days have arrived, and they're just begging you to change up your beauty routine with new hues, new products, and even less makeup. But no matter how you apply, you'll need to make sure of one thing: Is everything melt-proof?
This season is all about capturing the sunny days we dreamed about all winter, so why waste time primping and touching up when you can beat the heat with some great makeup tricks?
Downsize your beauty regimen with a few of my favorite products and lock in your beauty for hours of endless summer fun.
Luminescent skin is always in. For the summer, skip the drying matte powders and instead look for blotting sheets or shine-free cream formulas that will minimize unwanted shine, all while letting your skin breathe. You can use a brush or apply on-the-spot with your fingers to quell any shine.
Eve Pearl Invisible Finish Powderless Powder review, photos and comparisons
As we mature, our skin seems to loose that fresh-faced finish from our teen years. Some resort to plastic surgery to restore their vitality, others succumb to the modern allure of botox. Personally, my formula for preserving a youthful appearance is rather simple–consume real food in moderation, engage in some form of exercise everyday, moisturize, utilize a derma roller weekly, and invest in quality cosmetics.Eve Pearl Invisible Finish Powderless Powder($52 USD/ 10g) has proven to be a wonderful noninvasive tool that reawakens my look instantly. My adoration for this product is so profound, the travel size companion($39 USD/ 4g) was also shamelessly procured. I hope you enjoy.
Pros to Eve Pearl Invisible Finish Powderless Powder:
Silky smooth formula (almost like a cream) glides on skin and immediately mattifies skin without looking ashy.
Skin feels noticeably softer.
Pores and fine lines appear more diffused.
On my semi-oily t-zone, results last 6-7 hours.
For all skin types, “especially sensitive skins.”
Contains Astaxanthin (Haematococcus Pluvialis Extract), a natural antioxidants and UV protector.Read about this amazing carotenoid (here).
The solidified mass appears to have a salmon colorant (Astaxanthin), but applies clear and is appropriate for all complexions and ages.
Product can be applied with a brush, the provided sponge or fingers (my preferred method).
Photographs beautifully without photo flashback.
Can be used on bare skin or over makeup.
Sophisticated compact is lightweight with a sizable mirror and a hinged compartment to store the sponge.
Vented base allows sponge to air out.
Very little product is needed–compact is sure to last a while.
Travel size version is the size of an eyeshadow compact and can fit in the smallest of handbags.
Oil free formula does not contain parabens, mineral oil, or fragrance.
Watch Eve Pearl's Webcast on: Package Design Matters Series
Eve Pearl on Elevating the Product Experience
Emmy-winning makeup artist discusses packaging innovation
In this installment of the Package Design Matters Series, PD interviews Eve Pearl, multi-Emmy-winning makeup artist and founder of self-named beauty brand, Eve Pearl. In this video webcast, Pearl, a true advocate of holistic product and package design, discusses how packaging innovation can elevate the product experience, the importance of field testing products and packaging, and the need to constantly evolve your package design. Plus get the inside scoop on some of her most cherished career experiences.
What a lovely surprise, EVE PEARL Beauty Brands was featured on Kathie Lee & Hoda’s Favorite Things segment (February 15th 2016) on the Today Show. Kathie Lee’s loves our Blush Trio’s. Thank you Kathie Lee and Hoda for your continued Love and Support.
Thank you Matthew for sharing with us. We are touched to know we apart of your work and as you stated in your article "... relieving some of the family's pain by giving their loved one a look of vitality." Beautiful Article.