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New York - June 5th2009 — Five-time Emmy award-winning celebrity makeup artist Eve Pearl delivered her Makeup 101 segment on NBC's TODAY show, focusing on "The Eyes".

Eve applied eye makeup to three models and educated viewers on her distinct Eve Pearl® High Definition techniques.

It is important to start with foundation on your eyelid, which holds the makeup together all day long. Then, the eyeliner can be applied.

"The biggest misconception everyone has is [about] eyeliner," said Pearl. "The one thing you are not supposed to do is use it as a pencil. You want to hold it parallel to your lashes."

Eve also explained smoking out the eye lids, which allows for the illusion of drawing a perfect line. Creating a straight line with eyeliner is very difficult, even for professional makeup artists, but smudging it with eye shadow can hide those errors.

"You don't have to be precise to look good," said Pearl. "If you do your eye makeup first, you can then clean up any shadows that fall on your face with your moisturizer before continuing with your foundation and concealer.

For older women, Eve explained that shimmer was good as opposed to glitter.

"When we get older, we want to achieve a bit more of a dewy look, which light illuminators and shimmer can help with, but not too much," said Pearl.

Eve's central message explained that the makeup techniques never change, only the color of the shadows and intensity. So you can go from simple to dramatic by using more jewel tones rather than natural earth tones.

Makeup 101 has many great take away values. Women are able to see the process several times over, for a specific area of the face. This allows for much better retention and visuals confirming the method works on different skin tones, face structures and ages. Eve's Plastic Surgery without the Surgery Makeovers are also highly rated with the cosmetic alternatives to plastic surgery.

This was Eve's second Makeup 101 segment on NBC's TODAY show. On April 21st 2009, Eve made her Makeup 101 debut, giving foundation and concealer tips.

From June 13th to June 15th Eve will be appearing at the International Beauty Show at the Las Vegas Convention. On June 20th and 21st, Eve will be appearing at the IMATS Beauty Show in Pasadena, California.

The EVE PEARL Makeup Experience Studio and Boutique is located at 805 Third Avenue in the heart of New York City. For more information, please visit www.EvePearl.com, email contact@evepearl.com or call 212-223-2229.

New York — May 19th2009 — Five-time Emmy award-winning celebrity makeup artist Eve Pearl delivered four High Definition presentations at the 2009 MAKEUP SHOW NYC.

On Sunday, May 17th, Eve delivered three presentations. Her first was a special Hands on Workshop on her Emmy award winning “Eve Pearl Method”. The private room was filled with professional Makeup artists, who had the opportunity to work directly with Eve as she guided them with step-by-step application techniques for two and a half hours.

Later that day, Eve gave an educational class entitled Brushes 101.

“You can’t be a makeup artist without having the right tools,” said Eve. “You don’t need a lot of brushes, just the right ones. Great brushes allow you to control the color and placement of the product. They give you the right amount of product, allowing for the desired effect. At the end of the day, the best artists will excel at developing and fine tuning their eyes, hands and techniques to achieve that High Definition finish.”

Eve was also part of a panel during the State of the Union presentation, sponsored by Local 798, the Makeup Artist and Hair Stylist Union. Eve is an active member of the makeup community and inspired fellow members to elevate their professionalism and expertise in order to enhance the quality and reputation of the union.

“I am proud to be a makeup artist, and as a Union, we are only as strong as our weakest link,” said Eve. “We can all aspire to greatness, helping each other along the way.”

On Monday, May 18th, Eve presented Perfecting the Canvas, a beauty instructional. Eve selected three models with different skin tones and applied makeup in front of a full crowd.

One of the models expressed that the EVE PEARL® High Definition makeup “felt great and matched very well,” with her skin tone.

Eve explained that great makeup artists need to “make people look flawless, as the best versions of themselves,” while respecting color theory. But outside of the makeup, Eve urged that extra qualities like “true dedication, passion and professionalism” can often set apart good makeup artists from great ones.

Throughout the show at booth C2, Eve could be seen applying makeup, sharing application techniques and taking photographs with fans.

“The Makeup Show NYC had incredible energy and I was very excited to be part of it,” explained Eve. “I was inspired and I hope to help other makeup artists aspire to achieve all their greatest dreams.”

This was Eve’s fourth consecutive appearance at the Makeup Show NYC, but her first with the opening of the EVE PEARL® Makeup Experience Studio and Boutique, located at 805Third Avenue in the heart of New York City. For more information, please visit www.EvePearl.com, call 212-223-2229 ore-mail contact@evepearl.com.

(This article can be viewed at: http://www.evepearl.com/articles/Press%20Release/ARTICLE30.htm)

Eve Pearl's Makeup 101 Segment Focuses on Summertime Cheeks, Bronzers & Sun Protection

New York - July 20th 2009 - Five-time Emmy award-winning celebrity makeup artist Eve Pearl delivered her latest Makeup 101 segment on NBC's TODAY Show, focusing on "a sun kissed glow without the skin damage."

Eve applied makeup to three models and demonstrated to viewers her distinct Eve Pearl® High Definition techniques.

According to Pearl, it is a good idea to start with a tinted moisturizer that doubles as an anti-aging skin treatment while offering protection from the sun. Then, adding a dual blush and bronzer will give you the perfect tan look.

Large, thick brushes do not alloy for maximum control, so Eve recommends using a fan brush to apply blush/bronzer in order to create a better effect. Lightly dust it across the blusher/bronzer and then gently glide it across your cheeks. Make sure to stay on top of the apples of your cheeks. You may even go above that area right under the eyes. This brush allows for complete control of placement. When dealing with, hyperpigmentation (skin discoloration or sun spots) more cover-up and protection, is needed to make the skin look smooth and flawless. It is important to start by applying a foundation with natural sun protection that also gives a smooth finish. Ideally, you should use a dual-toned high-definition foundation that will reactivate with water and double as a concealer. This will ensure long-lasting wear through the summer. It's important to use multifunctional products that are good for your skin.

One of Eve's tricks is using the blush/bronzer as a setting powder to set your foundation and give you a natural healthy glow. People with a fair complexion are also able to achieve that healthy sun-kissed glow.

Start out by applying an anti-aging tinted moisturizer, and then add an extra layer of moisturizing foundation. A damp sponge allows the foundation to go on sheer. Then, a mixture of blush colors consisting of pink, peach and bronzer can be added to the cheeks. "The best part of the TODAY Show segment is being able to repeat my techniques, while showing the variation between a variety of skin colors and a variety of ages and face shapes," said Pearl.

The EVE PEARL Makeup Experience Studio and Boutique is located at 805 Third Avenue in the heart of New York City. For more information, please visit www.EvePearl.com, email contact@evepearl.com or call 212-223-2229.

New York — June 19th 2009 — Five-time Emmy award-winning celebrity makeup artist Eve Pearl gave Lisa Paige, DJ of 92.3 NOW FM, three different celebrity makeup looks as part of the Jacob Makeup show 1 Artist, 3 Faces.

Eve transformed Lisa to look like Gwen Stefani, Carrie Underwood and Avril Lavigne during the segment.

Video of the transformations can be seen at: http://www.mybbf.com/makeup/artists.aspx. Viewers can also vote for their favorite look on the webpage and a winner will be revealed on July 15th.

On June 20th and 21st, Eve will be performing makeup classes at the IMATS Beauty Show in Pasadena, California. Some of the class titles include ‘How to Get the Job, Make Money and Beyond,’ ‘High Definition Beauty and Business,’ and ‘Turn Your Work/Talent/Skills into a Business.”

The EVE PEARL Makeup Experience Studio and Boutique is located at 805 Third Avenue in the heart of New York City. For more information, please visit www.EvePearl.com, email contact@evepearl.com or call 212-223-2229.

History and research has shownthat when the economy goes into a recession or a depression, the sale oflipstick increases. "The Lipstick Effect"... A term coined after theGreat Depression, which saw sales of cosmetics rise in the four years from 1929to 1933. As the theory goes, glum consumers continue to spend money on small luxuries during times of economic or emotional stress to buy their spirits, a point underscored in the months after the 9/11 terrorist attacks in the United States, which saw lipstick sales double.

It seems difficult for women to justify spending their hard earned money on the latest Louis Vuitton handbag or those Christian Louboutin pair of heels. At least they can still splurge on themselves with a small item like cosmetics or lipstick...to look good and hopefully feel better about themselves...

Humm...using the luxury of cosmetics to lift our spirits and feel pretty...well, that might have been the case in the Great Depression.... Ladies, times have changed...the current depression puts higher demands on everything...including our cosmetics.

Faced with news of increasing layoffs, straining economic pressure and the fact that competition out there is much greater than ever before...in all facets of life...we need to step it up.Let's face it; no one really knows when the next ball will drop. Everyone seems to be competing to get that client, keep that job or end up being one of the hundreds trying to get that one available new job. How do you get noticed,being one from so many...how can the fact that you have years of experience,knowledge and the ability to get the job done, not be overshadowed by the dark under eye circles you have from not sleeping. How can all the years you've put into your field be recognized as an asset when your self conscious about your uneven skin, rosacea or that nasty breakout? It does sound a bit silly, but is it? First impressions DO matter. Your appearance is a good investment even when times are very tough. People, who take care of themselves daily, seem to be able to get ahead of those who don't. Think about the time you spend getting your resume coiffed. The time you spend in finding the appropriate suite, all the hours spent hunting on search engines looking for jobs...

Time can give you the professional knowledge. But time can also take away the youthful sparkle of your appearance if you let it. When you look good, you feel confident. That gives you a Competitive Edge and something your colleagues and clients will certainly recognize, appreciate and come to expect.

The Lipstick Effect of2009...cosmetics to help us feel pretty is not enough. Find multi function products that will treat your skin; to make you look good, feel good and that are good for you. Learn how to apply it properly for your field of business...and walk into a room confident that you have done everything to best represent yourself...with a Visual Competitive Edge!

New York — August 26th 2009 — On August 24th, Five-time Emmy award-winning celebrity makeup artist Eve Pearl showcased her “Fall Trends & Tips from a Pro” on WNBC’s “Today in New York”, hosted by Megan Meany, in a segment to be aired on a future date. Eve focused on the top makeup trends for fall and demonstrated the most sought after makeup looks of today’s hottest celebrities - Megan Fox, Rihanna and Scarlett Johansen.

Look no further than the red carpet when you want to know the top trends in makeup. Celebrities are always sporting the latest trends and this fall is no different. From bold red lips, to smokey eyes, to defined brows, Eve shows you how to get these most coveted make-up looks, along with sharing her professional tips to ensure you are ready for the fall in no time!

Eve applied makeup to three models. She demonstrated three of the fall’s top trends — bold red lips, dramatic black-lined eyes and defined brows - and educated viewers on her professional Eve Pearl methods.

Scarlet Johansson can always be seen with picture-perfect bold, red lips. To demonstrate this look, Eve lined the model’s lips with a caramel/brownish pencil and then filled in the entire lip area with the same pencil. She then finished off the look with a bold red lipstick, focusing most of the color in the center of the mouth and spreading outwards to avoid any harsh edges.

“The pencil prevents the red tones from turning pink,” explains Pearl. “You can also add a hint of gloss on top of the bold red for a more kissable look.”

Added Pearl, “If your bold red color ends up too bold, you can apply a bronzy-toned gloss to calm down the color. This works on light and dark skin.”

Eve also demonstrated the sought-after dramatic black-lined eyes most worn by Megan Fox and Rihanna. By using a black liquid eye liner on the top lash line, Eve created a bold, precise line. She then sloped the line upwards and slightly extended it beyond the outer corner of the eye to create a winged look.

“When doing dramatic liquid liner on the top lash line, it’s best to skip liner on the lower lash line,” said Pearl. “Mascara is sufficient on the lower lash line. This allows for all of the focus to be on your top liner making it super dramatic.”

Lastly, Eve demonstrated the hot trend of defined brows on WNBC’s very own Megan Meany. Using an angled brush, Eve colored in Megan’s brows and traced powder along the bottom of her lashes to add definition.

“Intense bold brows are back,” explained Pearl. “Defined brows can take an ordinary make-up look and transform it into a super polished look.”

The EVE PEARL Makeup Experience Studio and Boutique is located at 805 Third Avenue in the heart of New York City. For more information, please visit www.EvePearl.com, email contact@evepearl.com or call 212-223-2229.

New York, October, 2009. Today Show Co-Hosts Matt Lauer, Meredith Vieira, Ann Curry, and Al Roker were transformed into their 1970's selves by our own Eve Pearl for People Magazine's Celebrating 35 Years of People, on stands now.

Vanity Fair / By Sunhee Grinnell

Marilyn Monroe once famously said, “Fear is stupid. So are regrets.” And in this century, the bravest girl just stood up: Caitlyn Jenner. As this exclusive cover queen is making major headlines, I turned to the trusted glam squad: makeup master and artist Mark Carrasquillo, hairstylist giant Oribe, and celebrity manicurist Deborah Lippmann, who helped Caitlyn to love who she saw in the mirror on our set.

Caitlyn Jenner getting prepped for the photo shoot. (All photographs courtesy of Kathryn MacLeod.)

“I didn’t want her to look like a man in a dress. I wanted her tolook like a beautiful 65-year-old woman," said Carrasquillo—and that is exactly what he achieved.

To begin, he cleansed her face with Bioderma Sensibio H2O, which is great for sensitive skin. Then the SK-II Facial Treatment Mask was applied, followed by Clarins Lotus Face Treatment Oil, which was massaged into her skin. He then prepped her lips with the Lip Balm by La Mer.

Makeup artist Mark Carrasquillo working on Jenner.

As for the makeup, he wanted to give her a soft look and wanted to keep the skin semi-matte without too much shine. And since she has great features, he did not do any contouring and left the shadows alone. He used Tom Ford Traceless Foundation S.P.F. 15, and then Eve Pearl Salmon Concealer for additional coverage under the eyes, around the nose, and in any trouble spots. The eyebrows were lightly filled in with Estée Lauder Stay-in-Place Brow Lift Duo in Soft Brown. He curled her lashes and used Velourmink lashes, but topped only with a few individual ones, as they both wanted beautiful but very real-looking lashes. Then they were coated with Estée Lauder More than Mascarain Rich Black, concentrating on the root of the lash, less toward the tips, and he applied one coat of mascara to the bottom lashes. Then, to emphasize the eyes a bit further, he used_Tom Ford Eye Defining Pen in Black along her top eyelid following her lash line. Wanting to keep her eyes clean and sophisticated, he opted for very little eye shadow, and instead used the Sculpting Powder by Kevyn Aucoin in Medium, and softly blended in her crease and along her lower lashes. This was followed by a soft, peachy blusher on her cheeks, by Serge Lutens in Shade No. 2, which is one of Carrasquillo’s go-to favorites.

On the lips, he used Serge Lutens Lip Pencil to shape and define her lips, as no lipstick was used (only a bit of the pencil mixed with a lip balm).

He set her makeup with the light Serge Lutens Finishing Powder, as he wanted a natural-matte finish. And later, he played a bit more on her eyes. He even went for a bright red lip for one of the images, which was Jungle Red by Nars. Wow!

“For me, I felt deeply responsible to represent what her goals were . . . She said, her whole life, looking in the mirror had different meaning and now, looking in the mirror (at the shoot), she felt more beautiful, and that was good enough for me," said the soft-spoken and much-sought-after makeup artist Carrasquillo.

2009 Editor’s Choice Awards-Part 3-The Cheeks & Face

EVE PEARL would like to thank Temptalia (www.temptalia.com) for choosing our Salmon Concealer® & Treatment for the 2009 Editor’s Choice Award for “Best Concealer”.We’re thrilled to have been a part of this years picks and look forward to sharing our signature Concealer with new fans!

From Temptalia.com:

Each award is broken down into a best high-end winner and budget-friendly winner. For each award, the winning brand/product gets a brief description of why, and where appropriate, a link to any in-depth review. These awards are given out by me based on my personal experience with the products. Readers’ Choice Awards are completely separate :)

Part 3 focuses on my favorite products to use on the cheeks and face — from blush to foundation to primer. These were not restricted to new products in 2009; any brand, any product, from any time can win.

Best Concealer (High-end): Eve Pearl Salmon Concealer

Eve Pearl Salmon Concealer ($35.00) is a very creamy and emollient concealer that works really well to camouflage those nasty under eye circles. This concealer really does conceal with a vengeance, because it’s a very thick, creamy product that fully covers whatever you need it to cover.