NBC’s "Today Show" with KLG & Hoda Kotb

Makeup 101 with Eve Pearl “All About the Eyes”

Eye makeup can be a bit confusing.  It may be easy to tell the difference between a natural eye, an ultimate eye and a smoky eye, but the most important aspect is knowing how to look good and polished while focusing on the eyes.   

Women are constantly asking me to help them “bring out their eyes”.  And while it may sound appealing to think that there is a specific technique and color that works best for each person, I find the opposite to hold true.  I’ve come up with six simple steps that every woman can follow when applying their eye makeup.

1.  Apply foundation to your eyelid.  The foundation will act as a base and hold your eye makeup together all day long.  It is important to use powder to set it.  I recommend the EVE PEARL® HD Dual Foundation as it has two tones, the lighter tone being the best for this purpose and to set use my Photo Finish Pressed Powder.

2.  The second step is to apply eyeliner to the top lid.  I prefer using a liquid liner.  When using liquid eyeliner, most people make the mistake of holding it like a pencil.  It’s very important to hold the eyeliner parallel to your eye.  The EVE PEARL® Smudgeproof Liquid Eyeliner is unique in that it has a brush tip rather than a felt tip for flawless application and it is completely smudgeproof once dried.  Try not to take the eyeliner really far outside the eye because doing that will drag the eye down and make it look droopy. 

3.  Now here’s my secret trick for creating the illusion that you drew in a perfect line during step two.  I simply smoke it out using a dark shadow.  Let’s face it “smoking it out” is a term makeup artists use which really means “clean up the crooked eyeliner”.  So, next time you’re applying your liner don’t be intimidated because there is always a clean up stage that can hide any imperfections.  Try mixing brown and green shadows.  You’ll be pleasantly surprised with the results.

4.  After you smoke out the eyeliner, use a small crease brush and create some definition on your lid with the same dark colors.  Try to think of drawing in a sideways “V” from the outside edge of your eye into the crease of your eyelid.  It is important to blend that out.  You don’t want it to look so harsh.  In the summer, warm tones like peach and bronze work best.  Repeating this step is ideal for longer wear, which I call layering.

5.  Lighter shades can be used to clean it all up.  Regular pressed powder can be used for this.  It is important to make your products as versatile as possible, which also saves you money.  All of the EVE PEARL® Eye Pallets have six shades that are all you need to create the perfect look for your eye.

6.  Apply a black or brown eyeliner such as my Kohl Eye Pencil to the bottom lid.  Remember you can always smoke it out using a shimmer such as gold or peach.  Adding some mascara finishes the process and makes your eyes look great. 

So there you have it, my six easy steps for applying your eye makeup.  And trust me, this process works for every woman.  Whether you’re going for a natural look or a smoky look the process should always be the same.  To find out more about the products mentioned in this article or to get more EVE PEARL® makeup tips visit our website at