HBA Global Expo

Meet Eve Pearl and the EVE PEARL team at the HBA Global Expo!

HBA Global Expo
September 28 - 30, 2010
Jacob K. Javits Convention Center
655 West 34th Street
New York, NY

Join us for Eve's live Demos at the Trend Spot Booth 970!

Tuesday, September 28

11:00 AM — 12:00 PM: High Def Beauty: Corrective Makeup for a Flawless Complexion.

Eve Pearl, an innovator in High Definition Beauty, will demonstrate how to achieve a flawless High Definition complexion with clean and gorgeous makeup. A 5-time Emmy award winner and author, Eve has taken shows at ABC, NBC, CNN, FOX and QVC into the High Definition revolution. She will discuss products and professional techniques ideal for High Definition cameras and lighting; showing you how to correct imperfections all while leaving the skin with a flawless finish. Eve will demonstrate her “Eve Pearl Method” creating a natural “face-lift”, and remedies for dark circles, blemishes, tattoos, and scars. Having the ability to apply durable beauty makeup that stays true through a 12 hour production schedule, a wedding or a long day at work... gives you a distinct edge in a very competitive environment.

3:30 — 4:30 — Tools of the Trade

Brushes, tools and knowledge of how to use them are equally vital as the products used to create the flawless face.  Brushes, sponges, puffs, tweezers, razors and so much more should be used with the proper makeup to ensure the best application.  The understanding of which brushes to use with cream foundations, powders, liquid, mineral, concealers, shadows, lipsticks and so much more is very important to your company’s growth as well as that of your client. Eve Pearl, 5 time Emmy award winning celebrity makeup expert and innovator of High Definition beauty shows you her award winning tricks of the trade. Those that achieve beautiful results every time. Increase your sales and your clients with the knowledge of how to use the proper tools with the proper makeup...successfully.

Wednesday, September 29

11:00 AM — 2:15 PM — Timeless Beauty & All About the Lashes

Eve Pearl is a 5-time Emmy award winning celebrity makeup expert and author of ‘Plastic Surgery without the Surgery’. Eve has taken shows at ABC, NBC, CNN, FOX and QVC into the HD revolution to bring out the best in every woman and man (as the men’s beauty market is growing quite rapidly). She will show and discuss the techniques and tricks of the trade that help create the look that will withstands the changing times. A look that stays true to the individual’s personal style, while enhancing their natural beauty and will last all day.   You’ll also see Eve’s unique and effective method for applying false eyelashes to add extra glamour to any makeup application. Eve has been the personal makeup artist to Meredith Vieira for 12 years as well as working with Kelly Ripa, Joy Behar, Ann Curry, Barbara Walters, Brooke Shields and so many more...for more info,

Thursday, September 30

11:00 - 12:30 - Panel Discussion: Connecting with your Customers: How to Build Brand Loyality

It's a truism in the industry that when customers invest in beauty, they're not just buying a product - they're looking for a beauty experience that will keep them coming back for more.  As a brand, how can you engage your consumer's long-term loyalty?  Filled with real-life examples of successful strategies, from marketing techniques to brand message to those extra personal touches that show you care, this interactive session will answer all your questions about the different ways that brands can look past the point-of-sale and create a genuine connection with the customer.  Pre-registrants for this session will have the opportunity to send their queries to the speakers in advance, so you can be sure that they'll come prepared to integrate your concerns into the session.

12:30 — 2:00 PM — The Flawless Face; Women of Color

This workshop with the innovator of High Definition Beauty, Eve Pearl, is a perfect way to achieve a strong, clean and gorgeous makeup specifically for women of color. Eve is a 5-time Emmy award winner and author who has taken shows at ABC, NBC, CNN, FOX and QVC into the HD revolution. She will show and discuss the techniques, products and extra tricks specifically for women of color with High Def cameras as well as real life. Learn how these techniques can be used with products both Wet and Dry. See how to work with ALL skin tones; matching foundation and concealer, and choosing eye, cheek and lip colors that will even out the skin tones, accentuate and bring out the best features. Eve created the looks for the 2010 Caribbean Fashion Week and the EP Team executed them for all the designers and models.