Luxury Cosmetics Maker Weighs the Benefits of Selling Items on TV

  By: Eve Pearl
Chester Higgins Jr./The New York Times

Eve Pearl, an Emmy-winning TV makeup artist, may try selling her high-end products on the ShopNBC channel.

EvePearl is a Manhattan makeup studio, boutique and e-commerce business with 10 employees that sells cosmetics containing skin-care nutrients. The products are developed by the company’s namesake and founder, a 46-year-old Emmy-winning TV makeup artist. She created her first foundation and concealer products seven years ago while working for Barbara Walters, Meredith Vieira, and the rest of the hosts on “The View.”

With sales growth slower than desired, Eve Pearl, the founder, is considering pitching her high-end cosmetic products – priced well above department store levels – to a broad audience by appearing on ShopNBC, a 24-hour TV shopping channel in the mode of QVC.

THE BACKGROUND While working on “The View,” Ms. Pearl started selling her brush-on products from her New York apartment. By 2008, she had become Ms. Vieira’s personal makeup specialist. She followed the broadcaster backstage on the sets of “Today” and “Who Wants to Be a Millionaire,” appeared on “Today” herself, and basked in the glow of a ribbon-cutting. She was flanked by morning show stars – Ms. Vieira, Ann Curry, Hoda Kotb and Natalie Morales – at the grand opening of her stylish 700-square-foot Upper East Side boutique.

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