Makeup and Technology: Going High Definition with Eve Pearl Cosmetics

  By: Eve Pearl

Posted by: Carolyn Murphy

No amount of makeup can mask an ugly heart.”- Kevyn Aucion

The above statement will always ring true when dealing with our inner being vs. our outer appearance.  There is no amount of makeup that will ever allow a person to “be more beautiful”.  What makeup should do is help enhance what was naturally given to us.  Better yet, makeup is now helping us enhance our skin’s beauty and overall health.

The best thing we can do is educate ourselves about beauty (inner and outer).  By keeping ourselves educated we can follow new trends and new technology.  Wait, technology, what does that have to do with cosmetics?  If you think about it, when was the last time you changed out your cell phone because the technology is now outdated?  This thought rings true in the cosmetics industry as well.  Technology is moving at lightning speed, and we need to keep up with it.

As a makeup artist I study product lines, I’m always looking for the next best thing- the next great artist tool.  For years I’d been affiliated with Prescriptives Cosmetics line.  That line was amazing because of their color match and product performance.  It was a few years back when that company went out of business, and I was left foundationless.  I ended up going on a frantic search for foundation because I needed to keep my clients (and myself) looking good.  (I am one of those crazy makeup artists that will go to great lengths to keep my clients satisfied, and I will only use the best product on them.)  That’s when I turned to the internet and began my search for High Definition (HD) Cosmetics. 
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