A white pencil can be applied to the inner lash line of the eye. This can give the effect of the eye being larger. However, this can also have a tendency to look like you're trying too hard.
Placing a light shimmer under the bottom eyeliner will soften and give added "oomph" to the eye.
I prefer using black mascara to achieve the most dramatic effect. I can apply only one coat and it does the trick. Brown mascara works better if you want a more natural look; it's also a good option if you are very fair skinned or a young adult.
When using eyeliners, I prefer using shades of black and brown. To add extra color, you can always "smoke out" the effect with blue, green, wine or other colored eye shadows. Using color this way still achieves the effect of a liner and with added shimmers, gives a softer look.
For basic eye colors — whether in pencils or shadows — I prefer using neutral tones. Try ivory, beige, taupe, mauve, browns, bronze, wine, grey and variations in the depth and intensity of each. Color can always be added to small areas to give that extra effect.
The "Blue" myth. Some say never wear blue if you have blue eyes, some say never wear blue at all. I say, if you like blue, go ahead and wear it. Apply it as an accent color over a neutral; it will blend in quite nicely without screaming "I'm wearing blue."
When using dark shadows or creating a smoky look, there might be a tendency for the shadows to fall on the face, messing up the foundation. You have two options. You can either apply extra loose powder under the eyes/over cheekbones to catch the fallout, which you can dust off. Or you can apply the eye makeup first, then clean the excess fallout with a moisturizer and continue with the foundation and the rest of the makeup application.
To apply eyeliner, use a soft pencil liner, pull the lid skin taut and getting as close to the lash line as possible, glide the pencil along the upper lid. Try starting at the center and working your way out and then go back to the inner edge and connect the line. You can even dab a few dots on the edge of the lash line and then connect them together.
Apply eye shadow to the crease by looking in the mirror while tipping your head slightly back. Where your eye meets the socket is where the shadow should be lightly swiped.
To keep your eyes from blinking when applying makeup, try keeping your mouth open - it really works.